Consultation outcome

Requiring direct marketing callers to provide Calling Line Identification

• From: Department for Digital, Culture, Media & Sport and Baroness Neville-Rolfe DBE CMG
• Published: 12 January 2016
• Last updated: 25 April 2016 — See all updates

This was published under the 2015 to 2016 Cameron Conservative government

This consultation has concluded

Read the full outcome

Government response to the consultation on requiring direct marketing callers to provide Calling Line Identification

PDF, 358 KB, 20 pages

Detail of outcome

The Government has published its response to the consultation on requiring direct marketing callers to provide calling line identification. Please see the document attached above.

The press notice can also be read here.

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Original consultation

Summary

This consultation seeks views on the proposal to amend regulations so it is a requirement for direct marketing callers to provide a valid Calling Line Identification (CLI).

This consultation ran from
9:30am on 12 January 2016 to 11:45pm on 23 February 2016

Consultation description

This consultation seeks views on the proposed measure to make an amendment to the Privacy and Electronic Communications Regulations 2003 (PECR), via secondary legislation, which would make it a requirement for direct marketing callers to provide a valid Calling Line Identification (CLI).

The requirement would apply to all individuals and organisations (profit and not for profit organisations) making calls for the purposes of direct marketing as defined by s11(3) of the Data Protection Act 1998 (DPA) and the Information Commissioner’s Office’s (ICO) Direct Marketing Guidance.

The Government published its response to the consultation on 25 April 2016.

Documents

Requiring direct marketing callers to provide Calling Line Identification [PDF]

PDF, 465 KB, 21 pages

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Requiring direct marketing callers to provide Calling Line Identification [MS Word]

MS Word Document, 103 KB

Published 12 January 2016
Last updated 25 April 2016 + show all updates

1. 25 April 2016

   Government response to the consultation published.

2. 12 January 2016

   First published.