Apple iPhones: consumer protection case

The CMA investigated concerns that Apple Inc was breaching consumer law.

• From: Competition and Markets Authority
• Published: 22 May 2019

• Case type: Consumer enforcement
• Case state: Closed
• Market sector: Telecommunications
• Outcome: Consumer enforcement - undertakings
• Opened: 9 August 2018
• Closed: 22 May 2019

Undertaking obtained from Apple Inc

To ensure compliance with consumer law Apple has formally agreed to improve the information it provides to people about the battery health of their phones and the impact performance management software may have on their phones.

• News story: Apple pledges clearer information on iPhone performance (22.5.19)
• Summary of undertaking (22.5.19)

CMA investigation

The CMA opened its investigation into Apple Inc, due to concerns that some of its practices may breach consumer law.

The CMA’s investigation focused on concerns that people were not warned that their phone’s performance could slow down following a software update to manage the power demands on batteries.

Published 22 May 2019