Gold’s Gym (UK) Limited: consumer protection enforcement case
The Competition and Markets Authority (CMA) investigated suspected infringements of consumer law in relation to the presentation of mandatory fees by Gold’s Gym (UK) Limited in the UK and gave a Final Infringement Notice reflecting the settlement of the case.
The CMA has ordered several businesses to provide refunds or compensation to customers. Find out more and if you’re eligible for a refund or compensation.
Case timetable
| Date | Action |
|---|---|
| 14 October 2026 | Settlement announced and non-confidential version of Final Infringement Notice published |
| 29 September 2026 | Final Infringement Notice given |
| 15 April 2026 | Investigation ongoing |
| November 2025 to March 2026 | Initial investigation: information and evidence gathering |
| 17 November 2025 | Investigation opened |
Non-confidential Final Infringement Notice
14 October 2026: The CMA has published a non-confidential version of the Final Infringement Notice in this case.
- (14.10.26)
Case closure: Final Infringement Notice and settlement
29 September 2026: The CMA has given a Final Infringement Notice to Gold’s Gym (UK) Limited, trading as Gold’s Gym, and has imposed a financial penalty of £45,000 for infringing consumer protection law. The penalty includes a 40% reduction for settling the case to reflect resource savings to the CMA generated by the company’s admissions, and its agreement to adhere to a streamlined administrative procedure and to comply with the other conditions of settlement, including agreeing not to appeal the decision.
As part of settlement, Gold’s Gym (UK) Limited will refund joining fees paid by affected consumers. Gold’s Gym (UK) Limited must also report back to the CMA over the coming year with updates on the refund process.
- Press release: CMA fines firms £6 million for misleading sales tactics (14.10.26)
Case opening
17 November 2025: The CMA has opened an investigation into compliance with consumer protection law by Gold’s Gym (UK) Limited.
The CMA is investigating Gold’s Gym (UK) Limited over its presentation of mandatory fees, specifically whether these fees are included in the total price the consumer sees at the beginning of the purchase process.
The CMA will now engage with Gold’s Gym (UK) Limited and gather evidence to consider whether the CMA thinks the company has infringed consumer protection law.
At this initial stage, it should not be assumed that Gold’s Gym (UK) Limited has infringed consumer protection law and no finding has been made.
- Press release: CMA launches major consumer protection drive focused on online pricing practices (18.11.25)
Contact
- general.enquiries@cma.gov.uk
- Fred Houwen, Director
- Hayley Fletcher, Senior Responsible Officer
Personal information
Your name and contact details are your personal data. The CMA may collect, use and share personal data when carrying out its statutory functions to investigate and take action under the consumer protection legislation which the CMA enforces (including the Digital Markets, Competition and Consumers Act 2024). This includes processing personal data for the purposes of the UK General Data Protection Regulation and Data Protection Act 2018.
For more information about how the CMA handles personal information, please read our personal information charter.