Adtech Market Research Report 2019 (ICO, Ofcom)

A research paper from the ICO and OFCOM

Abstract

The Information Commissioner’s Office (ICO) report focused on understanding the public’s awareness and perceptions of how online advertising is served to the public based on their personal data, choices and behaviour.

Citation

ICO and Ofcom, Adtech: Market Research Report (2019) [online] Accessible at: ICO Ofcom adtech research (PDF, 1.17MB) [Accessed 8 February 2022]

https://ico.org.uk/about-the-ico/what-we-do/our-work-on-adtech/

Updates to this page

Published 25 March 2022