Adtech Market Research Report 2019 (ICO, Ofcom)

A research paper from the ICO and OFCOM

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Information Commissioner's Office and Ofcom
• Research area: Advertising and marketing, Future connectivity and internet, Media and entertainment and Retail and digital commerce
• Research topic: Adtech, Data privacy, access and control, Digital economy, General and vertical search and Internet usage and attitudes
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  News and publishing, Online retail, and Social media and instant messaging
• Research publish date: 1 March 2019

Abstract

The Information Commissioner’s Office (ICO) report focused on understanding the public’s awareness and perceptions of how online advertising is served to the public based on their personal data, choices and behaviour.

Citation

ICO and Ofcom, Adtech: Market Research Report (2019) [online] Accessible at: ICO Ofcom adtech research (PDF, 1.17MB) [Accessed 8 February 2022]

Link

https://ico.org.uk/about-the-ico/what-we-do/our-work-on-adtech/

Published 25 March 2022