Adults Media Lives 2021 (OFCOM)

A research paper from OFCOM

From:
Competition and Markets Authority
Published
25 August 2022
Category:
Ongoing research
Original publisher:
Ofcom
Research area:
Media and entertainment
Research topic:
Audio and radio, Gaming, Music streaming, News and publishing, Social media and instant messaging, TV, video and on-demand
Research publish date:
30 April 2021

Abstract

Ofcom’s Adults’ Media Lives study was set up in 2005 to provide a small-scale, rich and detailed qualitative complement to Ofcom’s quantitative surveys of media literacy. The project follows the same 20 individuals over time, and interviews them on camera each year about their media habits and attitudes.

The interviews provide evidence about the motivations and the context of media use, and how media services and devices are part of daily life and domestic circumstances. The project also provides rich detail of how media habits and attitudes change over time, in particular linked to life-stage.

Citation

Ofcom, Adults Media Lives (2021). [online] Available at: Adults Media Lives 2021 [Accessed 22 August 2022]

https://www.ofcom.org.uk/research-and-data/media-literacy-research/adults/media-lives

Updates to this page

Published 25 August 2022
Contents