Behavioural insights for online safety: understanding the impact of video sharing platform (VSP) design on user behaviour (OFCOM)

A research paper from OFCOM

• From: Competition and Markets Authority
• Published: 25 August 2022

• Category: Ad hoc research
• Original publisher: Ofcom
• Research area: Future connectivity and internet, Media and entertainment and Technology
• Research topic: Internet usage and attitudes, Personalisation algorithm, Safety and harms and TV, video and on-demand
• Research publish date: 30 July 2022

Abstract

This Economic Discussion Paper discusses results from research using online randomised control trials (‘RCTs’) into the impact of behaviourally-informed designs of alert messages and content-reporting mechanisms on video-sharing platforms (VSPs) on user behaviour. Alert messages are used by VSPs to warn users about the potential harmfulness of the content they are about to watch. Content-reporting mechanisms allow users to report potentially harmful content to VSPs.

Citation

Ofcom, Behavioural insights for online safety: understanding the impact of video sharing platform (VSP) design on user behaviour (2022). [online] Available at: Behavioural insights for online safety: understanding the impact of video sharing platform (VSP) design on user behaviour [Accessed 23 August 2022]

Link

https://www.ofcom.org.uk/__data/assets/pdf_file/0022/241834/EDP-Behavioural-insights-for-online-safety.pdf

Published 25 August 2022