Information Commissioner’s Opinion: Data protection and privacy expectations for online advertising proposals 2021 (ICO)

A research paper from the ICO

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Information Commissioner's Office
• Research area: Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce and Technology
• Research topic: Adtech, Data and AI, Data privacy, access and control, Digital economy and Future connectivity
  Show 6 more
  General and vertical search, Measuring advertising effectiveness, News and publishing, Personalisation algorithm, Safety and harms, and Social media and instant messaging
• Research publish date: 25 November 2021

Abstract

The Commissioner’s Opinion on data protection and privacy expectations for online advertising proposals aims to provide guidance to market participants about how they can:

• demonstrate a genuine adherence to the principles of data protection by design and by default
• bring forward proposals that effectively address the range of data protection and privacy harms that are characteristic of current approaches to online advertising

The Commissioner outlines a range of data protection expectations that must be met. The Commissioner advises developers to assess their approaches against these expectations. This will help them demonstrate how their proposals will achieve better outcomes.

Citation

ICO, Information Commissioner’s Opinion: Data protection and privacy expectations for online advertising proposals (2021) [online] Accessible at: Information Commissioner’s Opinion: Data protection and privacy expectations for online advertising proposals (PDF, 481KB) [Accessed 10 February 2022]

Link

https://ico.org.uk/media/about-the-ico/documents/4019050/opinion-on-data-protection-and-privacy-expectations-for-online-advertising-proposals.pdf (PDF, 481KB)

Published 25 March 2022