Monitoring report on HFSS ads appearing around children’s media 2019 (ASA)

A research paper from the ASA

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Advertising Standards Authority
• Research area: Advertising and marketing, Future connectivity and internet and Media and entertainment
• Research topic: Advertising spend, Gaming, Internet usage and attitudes, Safety and harms, Social media and instant messaging and TV, video and on-demand
• Research publish date: 6 June 2019

Abstract

This report provides an overview of online display advertising of food and soft drinks which are high in fat, salt, or sugar (HFSS) and an insight into the targeting / delivery of HFSS ads to different internet users. The report provides indicative information on levels of compliance with the CAP Code rules on advertising of HFSS products but does not provide insight into exposure levels of specific audiences.

Citation

Advertising Standards Authority, Monitoring Report on Online HFSS Ads (2019) [online] Available at: ASA Monitoring Report on Online HFSS Ads [Accessed 8 February 2022]

Link

https://www.asa.org.uk/resource/asa-monitoring-report-on-hfss-ads-appearing-around-children-s-media.html

Published 25 March 2022