Object-based media report 2021 (OFCOM)

A research paper from OFCOM

From:
Competition and Markets Authority
Published
2 September 2022
Category:
Ad hoc research
Original publisher:
Ofcom
Research area:
Advertising and marketing, Media and entertainment, Technology
Research topic:
Adtech, Social media and instant messaging, TV, video and on-demand
Research publish date:
5 September 2021

Abstract

Within its Emerging Technology Programme, Ofcom has identified new technologies which are proving to be important in the development of various sectors. Within broadcasting, one such identified technology is Object Based Media (OBM).

In addition to enriching the experience of consumers through personalisation, OBM impacts other areas that are of regulatory interest to Ofcom including, for example, accessibility. We therefore commissioned a report to improve our understanding of this technology, its benefits to consumers and any barriers to adoption.

The report focuses on the technology, consumer, commercial and compliance/regulatory trends in Object Based Media with a focus on developments in the UK.

https://www.ofcom.org.uk/research-and-data/technology/general/object-based-media

Updates to this page

Published 2 September 2022
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