Online platforms and digital advertising market study, Appendix C: Market outcomes 2020 (CMA)

A research paper from the CMA

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Competition and Markets Authority
Research area:
Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce
Research topic:
Adtech, Advertising spend, Digital economy, General and vertical search, Internet usage and attitudes, Measuring advertising effectiveness, News and publishing, Online retail, Social media and instant messaging, TV, video and on-demand
Research publish date:
1 July 2020

Abstract

This appendix to the Online Platforms and Digital Advertising market study presents data on market outcomes, including revenues, shares of supply and prices. The appendix presents data on:

  • data on the consumer side of the platforms, focusing particularly on general search and social media
  • data on search and display advertising
  • different estimates of the size of the open display sector and shares of supply in the adtech stack
  • estimates of Google and Facebook’s adtech revenues as a proportion of advertiser spend

Citation

Online platforms and digital advertising market study, Appendix C: Market outcomes 2020 [online] Available at: Appendix C (PDF, 2.01MB) [Accessed 8 Feb. 2022]

https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study#final-report

Updates to this page

Published 25 March 2022
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