Online platforms and digital advertising market study, Appendix K: Consumer controls over platforms’ data collection 2020 (CMA)

A research paper from the CMA

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Competition and Markets Authority
Research area:
Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce and Technology
Research topic:
Adtech, Audio and radio, Data privacy, access and control, Digital economy and General and vertical search
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Measuring advertising effectiveness, News and publishing, Online retail, Personalisation algorithm, Safety and harms, Social media and instant messaging, and TV, video and on-demand
Research publish date:
1 July 2020

Abstract

This appendix to the Online Platforms and Digital Advertising market study looks at the choices that consumers are given about the collection and use of their data, how easy it is to exercise those choices and how the platforms treat those that do not engage.

Citation

CMA, Online Platforms and Digital Advertising market study, Appendix K: Consumer controls over platforms’ data collection (2020) [online] Available at: Appendix K: consumer controls over platforms’ data collection [Accessed 10 February 2022]

https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study#final-report

Updates to this page

Published 25 March 2022
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