Online Platforms and Digital Advertising market study, Appendix L: Summary of research on consumers’ attitudes and behaviour 2020 (CMA)

A research paper from the CMA

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Competition and Markets Authority
• Research area: Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce and Technology
• Research topic: Adtech, Data privacy, access and control, Digital economy, General and vertical search and Internet usage and attitudes
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  Online retail, Personalisation algorithm, Privacy enhancing technology, Safety and harms, Social media and instant messaging, and TV, video and on-demand
• Research publish date: 1 July 2020

Abstract

The issues of data privacy and the processing of user data have attracted a considerable amount of interest and research from a wide range of different perspectives, including consumer protection, legal, behavioural economics, information processing and psychology.

In order to have a comprehensive understanding of the research about data privacy and data processing, we have carried out a review of the publicly available consumer survey data and the relevant academic research. The purpose of the review is to establish an evidence base to inform our understanding of these issues.

Citation

CMA, Online Platforms and Digital Advertising market study, Appendix L: Summary of research on consumers’ attitudes and behaviour (2020) [online] Available at: Appendix L: summary of research on consumers’ attitudes and behaviour [Accessed 10 February 2022]

Link

https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study#final-report

Published 25 March 2022