Online Platforms and Digital Advertising Market Study, Digital Advertising Services: Qualitative research report prepared by Jigsaw Research 2020 (CMA)

A research paper from the CMA

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Competition and Markets Authority
• Research area: Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce
• Research topic: Adtech, Advertising spend, Digital economy, General and vertical search, Internet usage and attitudes, Measuring advertising effectiveness, News and publishing, Online retail, Social media and instant messaging, TV, video and on-demand
• Research publish date: 1 July 2020

Abstract

Building on its interim report into the Competition and Markets Authority (CMA)’s market study into online platforms and digital advertising, the CMA commissioned Jigsaw Research to conduct primary research aimed to improve its understanding of advertiser behaviour. In particular, the report aims to understand the behaviour of Google and Facebook’s advertising customers, and how this differs according to the size and sophistication of the customer.

Citation

Jigsaw Research, Digital Advertising Services: Qualitative research report (2020) [online] Accessible at: Qualitative research report prepared by Jigsaw Research (PDF, 764KB) [Accessed 10 February 2022].

Link

https://www.gov.uk/cma-cases/online-platforms-and-digital-advertising-market-study

Published 25 March 2022