Protecting Children in Mixed-age Online Media 2021 (ASA)
A research paper from the ASA
Abstract
This report looks at how ads are being served online on websites and YouTube channels with a mixed-age audience. The monitoring report principally focussed on:
- non-logged-in Mixed-Age Online Media comprising websites and YouTube channels that attract a proportionally high adult audience (75%-90% of the total audience), but includes a significant audience of under-18s (10-25% of the sites’ audience)
- dynamically served age-restricted ads, which enable advertisers to target subsets of the sites’ audience based on data known or inferred about them
Citation
Advertising Standards Authority, Protecting Children in Mixed-age Online Media (2021) [online] Available at: Protecting Children in Mixed-age Online Media [Accessed 10 February 2022]