Protecting children online: 2020-2021 report 2021 (ASA)

A report by the Advertising Standards Authority

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Advertising Standards Authority
• Research area: Future connectivity and internet, Media and entertainment
• Research topic: Internet usage and attitudes, Safety and harms, TV, video and on-demand
• Research publish date: 30 November 2021

Abstract

For 12 months, between 1 April 2020 and 31 March 2021, the Advertising Standards Authority (ASA) have proactively monitored and tackled instances where, in breach of the rules, age-restricted ads appeared on children’s websites and YouTube channels.

We have published a summary of our quarterly online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. Although the vast majority of ads comply with the rules, we identified a small number of ads for age-restricted products in each of our reports.

Citation

Advertising Standards Authority, Protecting children online: 2020-2021 report (2021) [online] Available at: Protecting-Children-Online-2020-2021-Final-Report.pdf [Accessed 10 February 2022]

Link

https://www.asa.org.uk/resource/protecting-children-online-2020-2021-report.html

Published 25 March 2022