Protecting children online: building a zero-tolerance culture to age-restricted ads in children's media 2020 (ASA)

A research paper from the ASA

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Advertising Standards Authority
• Research area: Future connectivity and internet and Media and entertainment
• Research topic: Internet usage and attitudes, Safety and harms and TV, video and on-demand
• Research publish date: 26 August 2020

Abstract

The Advertising Standards Authority (ASA) have published the findings from our latest online monitoring sweep, which has helped it identify and tackle age-restricted ads appearing in children’s media.

Citation

Advertising Standards Authority, Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media (2020) [online] Available at: Protecting children online: building a zero-tolerance culture to age-restricted ads in children’s media [Accessed 10 February 2022]

Link

https://www.asa.org.uk/news/protecting-children-online.html

Published 25 March 2022