Protecting children online – our monitoring results from Q1 2021 (ASA)

A research paper from the ASA

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Advertising Standards Authority
• Research area: Future connectivity and internet, Media and entertainment
• Research topic: Internet usage and attitudes, Safety and harms, TV, video and on-demand
• Research publish date: 8 July 2021

Abstract

The Advertising Standards Authority (ASA) is taking a proactive approach to monitoring and tackling instances where age-restricted ads were in breach of the rules by not being targeted away from children. By conducting quarterly reviews of a sample of ads shown on a selection of websites and YouTube channels attracting a disproportionately high child audience, the ASA has been:

• identifying the number of breaches
• securing the removal of the ads
• warning the advertisers to review and amend their practices

This report gives an update on our ongoing work to monitor children’s online spaces for age-restricted ads appearing.

Citation

Advertising Standards Authority, Protecting children online – our monitoring results from Q1 2021 (2021) [online] Available at: CCTV-style-Online-monitoring-Q1-2021.pdf [Accessed 10 February 2022]

Link

https://www.asa.org.uk/resource/protecting-children-online-our-monitoring-results-from-q1-2021.html

Published 25 March 2022