Protecting Children Online – our online monitoring results from Q4 2020 (ASA)

A research paper from the ASA

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Advertising Standards Authority
• Research area: Future connectivity and internet and Media and entertainment
• Research topic: Internet usage and attitudes, Safety and harms and TV, video and on-demand
• Research publish date: 11 February 2021

Abstract

The Advertising Standards Authority (ASA) is taking a proactive approach to monitoring and tackling instances where age-restricted ads were in breach of the rules by not being targeted away from children. By conducting quarterly reviews of a sample of ads shown on a selection of websites and YouTube channels attracting a disproportionately high child audience, the ASA is:

• identifying the number of breaches
• securing the removal of the ads
• warning the advertisers to review and amend their practices

As part of our on-going commitment to ensuring ads are targeted appropriately we have published our latest online monitoring work. This work monitors platforms and websites with particular appear to children and young people, keeping a CCTV-style watch on the ads that are shown to users.

Citation

Advertising Standards Authority, Protecting Children Online – our online monitoring results from Q4 2020 (2020) [online] Available at: Protecting children online - our monitoring results from Q4 2020 [Accessed 10 February 2022]

Link

https://www.asa.org.uk/resource/protecting-children-online-our-monitoring-results-from-q4-2020.html

Published 25 March 2022