Case study
Helping scotch whisky sales in Colombia: overcoming trade barriers
An example of how we dealt with a trade barrier, relating to the sale of Scotch whisky in Colombia, through the EU.
In 2012 the Colombian authorities redefined what they meant by alcoholic drinks, which would have made it more difficult to sell some types of Scotch whisky in Colombia.
The EU took this up and Colombia changed their definition as a result. This made it easier for Scotch whisky to sell in the region.