Consultation on proposed commitments in respect of Meta’s use of advertising data
Detail of outcome
3 November 2023: Following the CMA’s assessment of the consultation responses, the CMA accepted the commitments in case 51013 offered by Meta.
Original consultation
Consultation description
The Competition and Markets Authority (CMA) invites views on the commitments offered by Meta to address the CMA’s competition concerns in the context of its investigation under the Competition Act 1998. The CMA investigation relates to Meta’s conduct in relation to the collection and use of data obtained through the provision of digital display advertising services.
Meta has offered to implement technical systems to prevent the use of certain advertising data in the operation of Facebook Marketplace and offered to ensure that employees refrain from using certain advertising data for product development in competition with advertisers.
The CMA provisionally considers that the proposed commitments address the competition concerns identified by the CMA for the reasons set out in the Notice of Intention to Accept Commitments. Therefore, subject to consultation responses, the CMA proposes to accept the proposed commitments.
When responding to this consultation quote case reference 51013.
More information can be found on the investigation into Meta’s (formerly Facebook) use of data case page.