Consultation outcome

Smarter regulation: improving price transparency and product information for consumers

This was published under the 2022 to 2024 Sunak Conservative government
This consultation has concluded

Read the full outcome

Detail of outcome

We published the government’s response to the consultation ‘Smarter regulation: Improving consumer price transparency and product information for consumers’ on 19 January 2024. The response sets out the proposed next steps.


Original consultation

Summary

We are seeking views from anyone who has an interest, expertise, or experience in any or all of the consumer transparency proposals contained in this consultation document.

This consultation was held on another website.

This consultation ran from
to

Consultation description

We are consulting on proposals on 5 key areas of consumer information transparency, with the aim of improving the quality and accessibility of information. This is so consumers can make informed choices about the products they purchase, whether it is their weekly shopping or booking a hotel room online.

The 5 areas we are consulting on are the:

  • display of pricing information
  • hidden fees and drip pricing
  • fake and misleading reviews
  • online platforms
  • online interface orders

Alongside this consultation, we are publishing the research on drip pricing – estimating the prevalence and impact on drip pricing.

Documents

Measures to address drip pricing: impact assessment

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Measures to improve the price marking order: impact assessment

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Measures to address fake online reviews: impact assessment

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email digital@businessandtrade.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Updates to this page

Published 4 September 2023
Last updated 24 January 2024 + show all updates
  1. Added response to the consultation.

  2. Added impact assessments for 'Measures to address fake online reviews', 'Measures to address drip pricing' and 'Measures to improve the price marking order'.

  3. First published.

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