Dangers of cold water shock this Christmas
Re-launch of the MCA cold water shock campaign this Christmas to highlight the dangers of drinking near water.
![drowning man](https://assets.publishing.service.gov.uk/government/uploads/system/uploads/image_data/file/70188/s300_13secs_still-1.jpeg)
Our short video, which educates young men about the dangers of cold water shock, especially following ‘a night out on the town’ is being re-launched in a Christmas 2017 campaign . It’s going to be promoted via facebook, video on demand and video advertising across the UK, and particularly in areas where there have been several incidents of this type.