News story

Statement on cost of the Department for Education's new brand

A statement from the Department for Education on rebranding costs.

• From: Department for Education
• Published: 6 July 2010

This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government

Regarding the cost of the Department for education’s new brand a spokesperson said:

The cost of developing the Department’s new brand was £5,250 excluding VAT. In addition, it cost £2,250 to update our website and £1,404 for signage with our new brand. To date we have spent £91 on stationery specific to the change of brand. We take individual decisions about whether to rebrand existing literature, services and so on, in order to minimise costs and waste.

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Published 6 July 2010