VMD Pharmaceutical Industry Customer Satisfaction Survey 2022
Summary of the final results of our pharmaceutical industry customer satisfaction survey.
The VMD would like to thank those who took time to respond to our recent independent customer satisfaction survey. We greatly appreciate your time in completing the survey and in providing us with feedback on our performance. We value your feedback as this enables us to further improve.
This survey was undertaken on our behalf by Mo Gannon and Associates Ltd – they are an independent company who provide marketing consultancy and market research, both in UK and internationally, specialising in the agricultural and veterinary industries. The survey was conducted in two parts, the quantitative questionnaire phase was completed in November 2021 and the qualitative phase was completed at the beginning of 2022.
There were 88 responses and of those companies responding, 86% showed there was a similar level of overall satisfaction or satisfaction had increased compared to the last survey.
We have now received the final results, a summary of which can be seen in the attached slide deck. Over the coming months we will be analysing this feedback to see what further improvements can be made, as well as ensuring that we maintain the high standards reflected within the results.