Joss Croft

Biography

Joss Croft is currently the Marketing Managing Director at UK Trade and Investment (UKTI).

Joss has 20 years senior management and leadership experience in an international commercial marketing, sales and communications environment in both the public and private sectors including senior level roles at VisitBritain, VisitLondon and Disneyland Paris.

Most recently at VisitBritain, Joss led and directed the delivery of core public/private tactical campaigns as well as the GREAT tourism global marketing campaign across both B2B and B2C sectors.

Previous roles include:

  • Marketing Director, VisitBritain (2012-2016)
  • Head of Marketing, VisitBritain (2010-2012)
  • Regional Director Europe, VisitBritain (2009-2010)
  • Head of Business Visits and Events, VisitBritain (2006-2009)