Research and analysis
A behavioural approach to communicating bathing water quality
Identifies potential ways to optimise existing bathing water quality communication channels.
Applies to England
Documents
Details
This small research project aimed to identify potential ways to optimise existing communication channels, and to highlight additional opportunities for disseminating bathing water quality information, drawing on behavioural insights.
This is a piece of standalone research and not a commitment from the Environment Agency or Defra to implement any of the suggested interventions.