Research and analysis

Adoption of rooftop solar photovoltaic panels in the UK

This behavioural research aims to understand the factors and barriers influencing households and businesses decisions to install rooftop solar photovoltaic (PV) panels.

• From: Department for Energy Security and Net Zero and Department for Business, Energy & Industrial Strategy
• Published: 13 July 2021

Documents

UK rooftop solar behavioural research

Ref: BEIS research paper number 2021/018

PDF, 1.67 MB, 87 pages

Details

This research sets out to understand the factors that influence the adoption of rooftop solar PV panels for households and small and medium-sized businesses (SMEs). The project specifically aimed to understand the barriers and enablers to adoption across different consumer and business attitudinal and behavioural profiles including:

• those who are considering installing solar panels (considerers)
• those who have already installed solar panel (adopters)
• those who would not consider installing solar panels (rejectors)

It involved an online survey of 889 households across Great Britain and online depth interviews with 15 SMEs. Findings were mapped to a behavioural framework to aid analysis.

BEIS commissioned the research which was undertaken and reported on by Basis Social.

Published 13 July 2021