14 April 2016: Promotion of Senokot by Reckitt Benckiser
Published 6 June 2016
© Crown copyright 2016
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This publication is available at https://www.gov.uk/government/publications/advertising-investigations-april-2016/14-april-2016-promotion-of-senokot-by-reckitt-benckiser
MHRA were made aware by Boehringer Ingelheim of a television advertisement for Senokot produced by Reckitt Benckiser. We considered that the advertisement suggested that Senokot’s efficacy was due to the fact that its active ingredient was natural. In August 2014 MHRA upheld a complaint about a similar advertisement for Senokot that also suggested its efficacy was due to it being natural.
Reckitt Benkiser withdrew the advertisement and were warned that they could be required to submit all promotional material for vetting should a similar advertisement be published in future.