7 November 2014: promotion of echinacea
Updated 31 March 2015
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Three members of the public complained to MHRA about an advert for echinacea products by Holland & Barrett, which appeared in various national newspaper supplements. The complainants alleged that the claim ‘Discover echinacea and say goodbye to cold and flu’ was not accurate and was misleading.
MHRA upheld the complaint. Holland & Barrett agreed that the advert would not be used again and took steps to comply for future advertising which includes the retraining of regulatory staff. Holland & Barrett were criticised for a repeat offence and advised on future compliance.