Promotional material

Brand and communication guidelines for T Levels

These guidelines will help you understand the T Level brand and how to use it.

• From: Department for Education
• Published: 19 January 2021
• Last updated: 4 October 2021 — See all updates

Applies to England

Documents

Brand and communication guidelines for T Levels

PDF, 15.3 MB, 66 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email ESFA.GOVUK-ENQUIRIES@education.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

T Levels presentation template

MS PowerPoint Presentation, 8.02 MB

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email ESFA.GOVUK-ENQUIRIES@education.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

T Levels brand toolkit 2021

https://drive.google.com/drive/folders/1FdIBqvW0kVx6BnoZWyuVY4gMvJfHp_l5?usp=sharing

Details

Brand and communication guidelines for T Levels

These guidelines will help you understand the T Level brand and how to use it.

They include guidance about:

• the logo
• the tone of voice
• messaging
• the colour palette
• typography
• graphics
• photography*
• different layouts

They also include examples of the brand across a range of marketing materials.

*Please note that the copyright licence for the campaign photography featured throughout this guide has now expired so it should not be used going forward. We would recommend using photography of your own students where possible or the branded graphical images that have been supplied and are available within these resources.

Presentation template

The PowerPoint slide deck template to use for T Level presentations.

Further resources

You can find more promotional material for T Levels on GOV.UK.

Published 19 January 2021
Last updated 4 October 2021 + show all updates

1. 4 October 2021

   Updated information on the copyright licence for the campaign photography. Please note this has now expired so it should not be used going forward.

2. 6 May 2021

   We have published a T Levels brand toolkit.

3. 19 January 2021

   First published.