Policy paper
Change4Life: Three year social marketing strategy
This document sets out a new three-year marketing strategy (2011-14) for the Change4Life programme.
This was published under the 2010 to 2015 Conservative and Liberal Democrat coalition government
Documents
PDF, 567 KB, 50 pages
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Details
It is published as a companion to Healthy Lives, Healthy People: A call to action on obesity in England and describes how the Change4Life social marketing programme will support the achievement of the new national obesity ambitions, as well as promoting other, broader, lifestyle changes
Updates to this page
Published 13 October 2011