Guidance

Charity fundraising appeals for specific purposes

What to do if your charity does not raise enough money, raises more than you need, or circumstances change (sometimes called a ‘failed appeal’).

Applies to England and Wales

Documents

Details

This guidance explains what trustees need to do:

  • if you have achieved the purpose of your appeal and you have funds left over
  • if you have not raised enough and/or circumstances change, which means you cannot achieve the purpose of your appeal

The guidance also explains how to avoid being in this position by giving thought to how you word your appeal. It also provides advice on record keeping and what information you should retain.

Updates to this page

Published 31 October 2022

Sign up for emails or print this page