Child Benefit letter testing
A study into letters sent to Child Benefit customers asking them to contact HMRC, with a view to making improvements that will increase response rates.
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Every year, HMRC writes to a random selection of Child Benefit customers, asking them to get in touch in order to confirm their details. HMRC does this in order to check ongoing entitlement to Child Benefit. Not all customers respond as requested. This research reviewed the letters with customers to see how they can be improved to encourage more people to get in touch when requested.