Promotional material

Social media messaging

Updated 4 September 2020

We’d appreciate your support in helping to spread the word about Child Trust Funds on social media.

You can do this in 2 ways:

• amplify our messages, which are mainly aimed parents and guardians
• use your own channels to reach 15 to 18-year-olds

Amplify our messages

As part of a wider campaign on Child Trust Funds, we’ll be posting a range of messages across our social media channels, which will go much further if stakeholders and partners share and amplify them.

We’ll be using these official HMRC social media channels:

• Twitter - @HMRCgov.uk
• the HMRC Facebook page
• the HMRC Instagram channel

Using your own channels

You can use these template social media messages, along with imagery provided on this page, on your own channels to help 15 to 18-year-olds understand Child Trust Funds.

We’ve split the messages into to 2 broad groups:

• general messages for all 15 to 18-year-olds
• messages specifically for those who have just turned 18

Images and graphics have been provided in a range of formats to suit all social media channels, so please pick and choose the ones that suit you.

The images are free to use as often as you’d like, although we would ask that they are not altered.

Use the hashtag and widen the conversation - #FindMyCTF

We’ll be using the hashtag #FindMyCTF on all our content, and it would be great if you could too, either when posting your own content or sharing ours. It would also be really helpful if you could encourage your partners and stakeholders to use it too - we’d love to see the conversation spread as far as possible.

Messages for 15 to 18-year-olds

Overall message themes:

• you could have money waiting for you
• how to find your National Insurance number
• getting a Government Gateway ID

Relevant graphic files to use (zip file): Social media images: 15 to 18-year-olds

You could have money waiting for you

Relevant imagery to use:

• You could have money in an account that you can access now if you’re 18! If you were born between 1 September 2002 and 2 Jan 2011, find your CTF
• You may have a surprise cash windfall waiting for you! If you were born between 1 September 2002 and 2 Jan 2011, find your CTF

Suggested accompanying text:

• You can withdraw from your Child Trust Funds account when you turn 18. Find everything you need to know… https://www.gov.uk/child-trust-funds

• Are you turning 18 between 1 September 2020 and 31 August 2021? You may have money in a Child Trust Fund account waiting for you! You’ll need your national insurance number and a Government Gateway account to find your CTF. See how https://www.gov.uk/child-trust-funds/find-a-child-trust-fund

• Are you turning 18 between 1 September 2020 and 31 August 2021? You may a Child Trust Fund account waiting for you! Find out how much is in yours. See how https://www.gov.uk/child-trust-funds/find-a-child-trust-fund

• Are you turning 18 this [month]? You may a Child Trust Fund account waiting for you! Find out how much is in yours. See how https://www.gov.uk/child-trust-funds/find-a-child-trust-fund

• Don’t miss out!!!If you are turning 18 between 1 September 2020 and 31 August 2021, You may have money in a Child Trust Fund account waiting for you! Find out how much is in yours and how you can access it https://www.gov.uk/child-trust-funds/find-a-child-trust-fund

• Born between 1 September 2002 and 31 August 2003? Other people your age are discovering cash in a Child Trust Fund that they can access on their 18th birthday. Find out more https://www.gov.uk/child-trust-funds

• Are you turning 16 between 1 September 2020 and 31 August 2021? You may have cash in a Child Trust Fund account that will be yours on your 18th birthday. You can start managing your account now so that access to your money is quick and easy when you turn 18. Find out more https://www.gov.uk/child-trust-funds

• Are you turning 16 this [month] ? You may have cash in a Child Trust Fund account that will be yours on your 18th birthday. You can start managing your account now so that access to your money is quick and easy when you turn 18. Find out more https://www.gov.uk/child-trust-funds

• Find out where your CTF account is held https://www.gov.uk/child-trust-funds/find-a-child-trust-fund

How to find your National Insurance number

Relevant imagery to use:

• ‘It’s easy to find your lost National Insurance Number’

Suggested accompanying text:

• You’ll need your National Insurance number to find your Child Trust Fund. Forgotten or misplaced your NiNo? No worries! You can find your NiNo https://www.gov.uk/government/organisations/hm-revenue-customs/contact/national-insurance-numbers

Getting a Government Gateway ID

Relevant imagery to use:

• ‘It’s easy to create a Government Gateway user ID’

Suggested accompanying text:

• You’ll need a Government Gateway user ID to find your Child Trust Fund. Don’t have one? No worries, it’s easy to set one up https://www.access.service.gov.uk/login/signin/creds

Messages for 18-year-olds - “Now you’re 18”

Overall message themes:

• you now have access to you Child Trust Fund
• using the Child Trust Fund to save or invest in your future (saving for a car, going to university, deposit for a flat etc)

Relevant graphic files to use (zip file): Social media images: Now you’re 18 (various)

Suggested accompanying text:

• Find your Child Trust Fund account https://www.gov.uk/child-trust-funds/find-a-child-trust-fund and learn how to manage your money https://www.moneyadviceservice.org.uk/en/articles/beginners-guide-to-managing-your-money

• Find your Child Trust Fund account https://www.gov.uk/child-trust-funds/find-a-child-trust-fund and learn how to invest your money https://www.moneyadviceservice.org.uk/en/articles/investing-beginners-guide