Correspondence
CMA letter to retailers that host customer reviews on their websites
Open letter to retailers that host customer reviews on their own websites on how to comply with consumer protection law.
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The Competition and Markets Authority (CMA) has been investigating the use of online reviews and endorsements to ensure that they’re being used in accordance with consumer protection law.
We’ve recently concluded an investigation into concerns that a retailer with a review function on its website failed to comply with consumer protection law in the way it handled customer reviews.
This letter reminds retailers how and why their use of online reviews needs to ensure their customers get the full picture. It recommends they review and, where necessary, revise their practices.