Research and analysis

Communicating opportunities to apply for system leadership roles

Research on the use of behavioural insights to communicate to prospective applicants to the national leader of education (NLE) or teaching school programmes.

• From: Department for Education
• Published: 10 October 2018

Applies to England

Documents

Research report: effects of behavioural insights on system leadership applications and appointments

Ref: ISBN 978-1-78105-935-7, DFE- RR841

PDF, 10.3 MB, 70 pages

Research brief: effects of behavioural insights on system leadership applications and appointments

Ref: ISBN 978-1-78105-936-4, DFE-RB841

PDF, 709 KB, 8 pages

Details

This report summarises trial research led by the behavioural insights team (BIT).

The trial tested the effect tailored communications, such as emails and letters, had on applications and appointments to NLE and teaching school programmes.

The report covers the:

• background to the trial
• design and delivery of the trial
• effect the trial had on applications and appointments

Published 10 October 2018