Research and analysis

Consumer behaviours and attitudes to fireworks in the UK

Report on research to provide evidence on people’s attitudes towards and behaviours around using fireworks.

• From: Office for Product Safety and Standards
• Published: 19 April 2021
• Last updated: 17 May 2021 — See all updates

Documents

Consumer behaviours and attitude to fireworks report

PDF, 1.14 MB, 51 pages

Consumer behaviours and attitudes to fireworks report annex

PDF, 697 KB, 59 pages

Consumer behaviours and attitudes to fireworks report case summaries

ODP, 415 KB

This file is in an OpenDocument format

Consumer behaviours and attitudes to fireworks data tables

ODS, 774 KB

This file is in an OpenDocument format

Details

The Office for Product Safety and Standards commissioned Ipsos MORI to provide evidence on people’s attitudes towards and behaviours around using fireworks in the UK.

A mix of quantitative and qualitative research was undertaken between November 2019 and March 2020. This included:

• 8 ethnographic interviews with participants attending organised public displays and 5 ethnographic interviews with participants hosting a private fireworks display

• 10 telephone depth interviews with fireworks ‘rejectors’, defined as those who do not like and actively avoid fireworks

• 7 telephone depth interviews with industry stakeholders representing import, retail and industry associations

• a quantitative face-to-face survey with 1,969 adults in Great Britain

This report presents findings from this research.

Published 19 April 2021
Last updated 17 May 2021 + show all updates

1. 17 May 2021

   Data tables added relating to the survey questions.

2. 19 April 2021

   First published.