Research and analysis

Core Messages: HMRC products

Research on the effectiveness of using Core Messaging in communications.

• From: HM Revenue & Customs
• Published: 20 November 2012

Documents

Core messages

Ref: HMRC Research Report 200

PDF, 95.2 KB, 10 pages

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Details

This research report focuses on which Core Messages and message elements work and which do not, and more importantly, why.

A core message is text within a communication which represents the main purpose of the communication.

Published 20 November 2012