Research and analysis

Customer perceptions of HMRC third party educational messaging

Research which explored customer perceptions of HMRC educational messages delivered via third party intermediaries

From:
HM Revenue & Customs
Published
25 January 2024

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Customer perceptions of HMRC third party educational messaging

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Details

HM Revenue and Customs (HMRC) commissioned independent research agency, NatCen, to undertake qualitative research to understand customer perceptions of HMRC message delivery via third party intermediaries.

The research comprised of 65 interviews with customers and conveyancing solicitors.

Findings will inform the design and delivery of future HMRC educational messaging, either directly or via third party intermediary platforms.

Updates to this page

Published 25 January 2024

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