Research and analysis
Customer perceptions of HMRC third party educational messaging
Research which explored customer perceptions of HMRC educational messages delivered via third party intermediaries
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Details
HM Revenue and Customs (HMRC) commissioned independent research agency, NatCen, to undertake qualitative research to understand customer perceptions of HMRC message delivery via third party intermediaries.
The research comprised of 65 interviews with customers and conveyancing solicitors.
Findings will inform the design and delivery of future HMRC educational messaging, either directly or via third party intermediary platforms.