Guidance

Direct consumer enforcement guidance: CMA200

How the CMA will use its direct consumer enforcement powers under the Digital Markets, Competition and Consumers Act 2024.

Documents

Details

This guidance sets out how the Competition and Markets Authority (CMA) will use its direct consumer enforcement powers under the Digital Markets, Competition and Consumers Act 2024, which come into force on 6 April 2025.

The guidance covers amongst other things:

  • the enforcement process

  • the use and acceptance of undertakings, settlement and remedies

  • penalties including for administrative enforcement for failures to comply with requirements set by the CMA

  • how the CMA will make decisions and how it will handle complaints

This guidance supplements CMA58 Consumer Protection: Enforcement Guidance.

The statutory instrument approving the CMA Consumer Rules was laid in Parliament as statutory instrument (SI) 2025/267 on 7 March 2025.  

Updates to this page

Published 14 March 2025

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