Guidance

Direct consumer enforcement guidance: CMA200

How the CMA will use its direct consumer enforcement powers under the Digital Markets, Competition and Consumers Act 2024.

From:
Competition and Markets Authority
Published
14 March 2025
Last updated
4 April 2025 — See all updates

Documents

Direct consumer enforcement guidance

Ref: CMA200

PDF, 1.26 MB, 144 pages

Direct consumer enforcement rules

Ref: CMA201

PDF, 178 KB, 10 pages

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Details

This guidance sets out how the Competition and Markets Authority (CMA) will use its direct consumer enforcement powers under the Digital Markets, Competition and Consumers Act 2024, which came into force on 6 April 2025.

The guidance covers amongst other things:

  • the enforcement process

  • the use and acceptance of undertakings, settlement and remedies

  • penalties including for administrative enforcement for failures to comply with requirements set by the CMA

  • how the CMA will make decisions and how it will handle complaints

This guidance supplements CMA58 consumer protection: enforcement guidance and CMA207 unfair commercial practices.

The statutory instrument (SI) 2025/267 approving the CMA Consumer Enforcement Rules came into force on 6 April 2025.

Updates to this page

Published 14 March 2025
Last updated 4 April 2025 show all updates

  1. Direct consumer enforcement rules published.

  2. First published.

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