E-scooters: public perceptions
Research into the public perception towards e-scooters and their use.
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Details
Social research project into the public perception towards e-scooters and their use.
This project consisted of a nationally representative survey, telephone interviews and an online community in which participants completed a series of qualitative research activities.
The 2 reports from this research study include fieldwork for the:
- nationally representative survey that took place in January 2020
- telephone interviews and online communities that took place between March and June 2020
The findings of the research were that:
- there was a moderate level of knowledge of e-scooters
- legislation, regulation and education could increase public acceptance and interest in using e-scooters
These finding will be used to feed into and shape the national e-scooter trials, which started on 12 July 2020.
We commissioned Kantar to conduct research to investigate public perceptions of e-scooters in the UK.