Elderly and low income without cars personas: Peter and Pippa
Helping DfT understand the transport needs of people who are older, likely to live alone with no car and may have one or more health conditions.
Applies to England
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Peter and Pippa are fictional characters that provide us with 2 illustrations of the people that belong to the elderly and low income, without cars segment.
People in this segment are older, likely to live alone and often have one or more health conditions. They do not own a car.
This persona pack outlines:
- enablers and barriers to different transport modes
- general transport habits
- frequent and less frequent journeys
- employment and working patterns
- use of technology and media
- shopping behaviours
- access to transport
- understanding transport choices
These personas are evidence-based and were developed using new survey evidence and ethnographic research to allow us to better understand the transport choices and potential areas of improvement for this user group.
Peter and Pippa are just 2 of the Department for Transport’s existing 12 transport personas. For more information, see Transport personas: understanding different users and their needs.