English Housing Survey: findings from the 2017 to 2018 incentives experiment
Findings from an experiment carried out in 2017-18 to determine the strategy for applying incentives to maximise response on the English Housing Survey.
Applies to England
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This report presents the findings from an experiment carried out in 2017-18 to determine the strategy for applying incentives to maximise response on the English Housing Survey.
The experiment assessed the effect of 3 incentive conditions on survey response rate:
- £10 gift card for each participating household at the end of the interview (the EHS incentive at the time of the experiment)
- £10 Post Office voucher sent to each issued address with the advance letter
- £5 Post Office voucher sent to each issued address with the advance letter. Interviewers were also given two £25 gift cards for each assignment to use at their discretion where they felt it would make a difference to response.