Research and analysis
Exploring consumer responses to using winter fuel payments to invest in energy efficiency
The results of a research project which looked at how attractive 'investing' a winter fuel payment could be for encouraging older people to make their homes more energy efficient.
Documents
Ref: URN 13D/244
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Details
DECC commissioned TNS BMRB to conduct quantitative and qualitative research to assess how attractive ‘investing’ a winter fuel payment would be in encouraging older people to make their homes more energy efficient. The key objectives were as follows:
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to understand the level of appeal associated with using winter fuel payments to invest in energy efficiency among the target group
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to understand the relative appeal of two ideas developed for testing, the first proposing early receipt of future winter fuel payments where work is undertaken and the second proposing a matched government contribution to help support the cost of work
The research consisted of a face-to-face omnibus survey of 1,092 owner-occupiers aged 61 or over in Great Britain and three qualitative discussion groups. All research was conducted between 15th and 26th February 2013.
Updates to this page
Published 4 September 2013