Guidance

Fake reviews: CMA208

How businesses should comply with consumer protection law on consumer reviews.

• From: Competition and Markets Authority
• Published: 4 April 2025

Documents

Fake reviews guidance

Ref: CMA208

PDF, 380 KB, 29 pages

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Short guide for businesses: publishing consumer reviews and complying with consumer protection law

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Details

This guidance aims to help businesses who publish reviews or review information in complying with their obligations, and explains what is prohibited by law.

The summary addresses some questions businesses asked us during the consultation on unfair commercial practices.

Alongside this, we have published our guidance on unfair commercial practices.

If you run a business or are a small trader, read our short guide to what you need to know about unfair commercial practices.

Published 4 April 2025