Independent report

Go Digital trial: Measuring the impact of radio switchover on consumers

Report by Ipsos MORI to inform our understanding of people's options for switching to digital radio.

• From: Department for Culture, Media and Sport and Department for Digital, Culture, Media & Sport
• Published: 12 June 2013

Documents

Go Digital trial: Measuring the impact of radio switchover on consumers

PDF, 1.13 MB, 169 pages

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Go Digital trial: Measuring the impact of radio switchover on consumers

MS Word Document, 613 KB

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email enquiries@dcms.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

This report presents the results of a research study, undertaken by Ipsos MORI, to inform DCMS’ understanding of consumer experience of various household conversion options from an analogue to digital-only radio environment. The work also explores the potential barriers of such conversion for some, potentially vulnerable, consumer groups.

Published 12 June 2013