Research and analysis
Green home finance: expert analysis from a behavioural perspective
Research which applies behavioural science to understand consumer appetite for green home finance products, and the barriers and enablers to delivery.
Documents
Details
Green home finance (GHF) refers to a range of financial products which finance or re-finance the retrofitting, purchase, or self-build of properties to improve their energy efficiency or carbon emissions.
The Department for Energy Security and Net Zero commissioned Basis Social London Economics, Cambridge University, and University College London to explore:
- the appetite for GHF products amongst homeowners
- the barriers and enablers to GHF delivery
- how behavioural science can be used to deliver effective green finance programmes
The report presents the key findings from the research, including behavioural analysis and evidence gaps identified.
The research consisted of:
- a rapid evidence review
- interviews with expert stakeholders, including:
- academics
- representatives from green and other finance groups
- representatives from consumer groups