Guidance

Help to Buy: Equity Loan brand and written guidelines

Help to Buy: Equity Loan is now closed and can no longer be advertised.

• From: Homes England
• Published: 1 March 2013
• Last updated: 17 March 2022 — See all updates

This publication was withdrawn on 19 July 2024

Help to Buy: Equity Loan is now closed and can no longer be advertised.

Applies to England

Documents

Help to Buy: Equity Loan logo without strapline

JPEG, 490 KB

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Help to Buy: Equity Loan logo with strapline

JPEG, 643 KB

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Help to Buy: Equity Loan brand guidelines

PDF, 12.8 MB, 23 pages

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If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email enquiries@homesengland.gov.uk. Please tell us what format you need. It will help us if you say what assistive technology you use.

Help to Buy logos and guidance for government organisations, non-government organisations and ISA providers

https://drive.google.com/open?id=0B4c1vlPQ3JsOSktsa3Rud1MtcXc

Details

Our core Help to Buy: Equity Loan logo, without a strapline, is for use by government organisations only.

If you are a non-government organisation, such as a newspaper, please use the logo with the ‘Backed by HM Government’ strapline.

If you would like a logo in an alternative format, please email helptobuycomms@homesengland.gov.uk.

Terms and conditions

The Help to Buy logo is a registered trademark and all rights in it are owned by HM Government. You are permitted to use the Help to Buy logo strictly in accordance with the terms and conditions of use on this web page. By downloading the Help to Buy logo (the Logo) you are agreeing to adhere to and be bound by those terms and conditions.

1. You must only use the Logo and other Help to Buy branding in accordance with the Help to Buy brand guidelines.
2. You acknowledge that the Logo and all brand devices are the property of HM Government and that grant of this licence does not confer any form of proprietary right in the Logo and other Help to Buy brand devices on you or any third party.
3. You must not use the Logo and other Help to Buy brand devices in any way which may or could damage the reputation of Homes England or HM Government, even indirectly.
4. You will not make any fraudulent or incorrect statements about your use of the Logo. In particular you must not claim or assert or conduct yourself (by your actions or omissions) in an way that would or might lead someone to believe that you represent Homes England or HM Government or that you are authorised to make statements on their behalf.
5. You must not manufacture or cause to be manufactured any product for sale on which the Logo is incorporated or displayed.
6. You must immediately cease any use of the Logo upon request from Homes England.

Published 1 March 2013
Last updated 17 March 2022 + show all updates

1. 17 March 2022

   Updated the terms and conditions listed on the main web page. Added the following sentence to the brand guidelines document: 'Help to Buy is a registered trademark.'

2. 17 March 2021

   Updated the Help to Buy: Equity Loan brand guidelines

3. 28 October 2020

   Have added the Help to Buy: Equity Loan brand guidelines

4. 27 October 2020

   Have uploaded two copies of the latest Help to Buy: Equity Loan logo (with and without government strapline). Have included updated links to the most recent and correct version of homebuilders advertising guidelines.

5. 8 February 2019

   Updated guidance

6. 30 November 2015

   Updated logos

7. 1 March 2013

   First published.