Research and analysis

HMRC Brand Perceptions Research 2020

This report describes the main findings from HMRC's brand perceptions research.

From:
HM Revenue & Customs
Published
18 July 2022

Documents

HMRC Brand Perceptions Research 2020

Ref: HMRC Report: 655

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Details

HM Revenue and Customs (HMRC) used the results from the Brand Perceptions research to inform communication strategies and to inform an ongoing programme of tracking research to monitor perceptions of HMRC.

The report examines;

  • individuals’ perceptions of HMRC and its brand
  • a comparison of HMRC’s brand with other organisations, including both private sector and public sector organisations
  • an understanding of what influences individuals’ perception of HMRC

The report presents the results from the research conducted in 2020.

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Published 18 July 2022

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