Promotional material

It all starts with skills: brand guidelines and social assets

These guidelines will help you understand how the ‘It all starts with skills’ campaign creative works and how to use it alongside the ‘Skills for Life’ brand.

From:
Department for Education
Published
14 December 2023
Last updated
19 August 2024 — See all updates

Applies to England

Documents

It all starts with skills campaign: branding guidelines and style guide

PDF, 11.5 MB, 25 pages

Skills for Life: brand guidelines and style guide

PDF, 1.62 MB, 15 pages

Skills for Life: logos

ZIP, 2.91 MB

Skills for Life: social assets

ZIP, 2.29 MB

Funded by UK government: logos

ZIP, 13.4 MB

Details

These guidelines will help you understand how the ‘It all starts with skills’ campaign creative works and how to use it alongside the ‘Skills for Life’ brand.

To request access to the ‘Skills for Life’ font referenced in the ‘It all starts with skills’ brand guidelines, email Adult.SKILLS@education.gov.uk.

If you offer Multiply, Skills Bootcamps or Free Courses for Jobs, you will need to download ‘Funded by UK government: logos’ and use the appropriate logo. ​

​The ‘Funded by UK Government’ logo has been developed to show where UK government funding has been used. 

You can find out more by reading the Government Communication Service branding guidelines.

Updates to this page

Published 14 December 2023
Last updated 19 August 2024 + show all updates

  1. Added 'Funded by UK government: logos'.

  2. Added the 'Use of the funded by UK government logo' section. Added 'Skills for Life: social assets' folder. Removed the 'Funded by Government Logos' folder.

  3. Updated 'Skills for Life: brand guidelines and style guide' for January 2024 and replaced 'Funded by Department for Education: logos' with 'Funding by HM Government logos'.

  4. Added 'It all starts with skills: campaign guidelines' and 'Funded by Department for Education: logos'.

  5. First published.

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